Riyadh, Saudi Arabia — The Chairman of Saudi Arabia’s General Entertainment Authority, Turki Alalshikh, announced that Riyadh Season 2025 “belongs to everyone” and continues to expand as one of the Kingdom’s most ambitious cultural and economic initiatives.
“Riyadh Season is for all — we don’t need anyone; people need us,” Alalshikh stated during a press conference, emphasizing the event’s growing importance both regionally and internationally.
Major Features and Global Scope
The 2025 edition will feature:
11 entertainment zones
15 global championships
34 exhibitions and festivals
Around 7,000 total events over four months
More than 2,100 companies, 95% of them Saudi, have already signed 4,200 contracts to participate.
Star Attraction: Beast Land
One of the most anticipated highlights will be “Beast Land”, a major collaboration with MrBeast, the world’s most-followed content creator.
Located near Boulevard Riyadh City, the area will include 40 stores, 15 rides, and 12 immersive experiences. MrBeast is expected to personally attend the zone’s grand opening.
New Experiences and Economic Impact
A brand-new “Aroya Zone” will feature 20 entertainment areas and cruise trips to 14 destinations.
Meanwhile, the “Flying Over Saudi” attraction will take 90 participants on a virtual journey across the Kingdom.
Economically, Riyadh Season 2025 is projected to create 25,000 direct jobs and 100,000 indirect jobs, reinforcing its status as one of the country’s largest entertainment and tourism drivers.
Boulevard World and Cultural Additions
Boulevard World will introduce new cultural areas from Indonesia, Kuwait, and South Korea, bringing the total to 24 cultures represented.
The area will feature 40 rides, 12 experiences, 1,700 stores, and 350 restaurants and cafés, expecting 70,000 weekend visitors.
Three key zones — including Boulevard Riyadh City — will offer free entry, featuring 20 concerts, 14 stage plays, and over 80 restaurants.
Flowers, Parks, and International Events
Boulevard Flowers will display 200 million blooms and 200 floral sculptures, including three Boeing 777 aircraft exhibits.
Al-Suwaidi Park, the most visited zone last year, will return with 49 concerts from 13 countries.
In honor of 70 years of Saudi-Japanese relations, a Japanese-themed week and The Ring V boxing championship will feature seven top Japanese fighters.
Sports and Arenas
Riyadh Season will showcase 15 theaters and two major arenas, including the Arab Bank Arena, which will host:
Six King Slam, one of the world’s largest exhibition tennis tournaments.
A global boxing card in November 2025.
Kickoff and Global Reach
Riyadh Season 2025 begins October 10 with a grand parade at Boulevard Riyadh City, organized in collaboration with U.S. company Macy’s.
The opening parade will feature 25 giant balloons, 25 floats, 3,000 performers, and 300 handlers, with free public entry starting at 4 p.m.
Last year’s season achieved 110 billion media impressions, 3,300 media reports, and 20 million visitors from 135 countries.
Despite being shorter this year due to Ramadan, organizers expect to surpass those numbers.
Strategic Vision and Core Goals
Riyadh Season 2025 will focus on three key priorities:
Increasing participation among youth and women
Promoting Saudi creativity
Strengthening local content to meet international standards
The market value of the Riyadh Season brand has reached $3.2 billion as of last month.
Riyadh Season 2025 continues to represent the Kingdom’s broader vision — positioning Saudi Arabia as a global hub for entertainment, culture, and creativity, while generating tangible economic and social impact for its people.